International customers

Operating outside your home market adds an exciting challenge to your business. Understanding the nuances of the selling process in another culture, what the potential pitfalls might be and how your company’s product or service offering needs to be tailored to suit the local demand is key to success in the international business environment.

Adaptive offers a range of services to international technology companies that are planning to enter the Nordic market or are already in the Nordic market but are not satisfied with the result.
A challenge within the region is that each of the five countries has its own unique business culture and market requirements that need to be understood to avoid potential pitfalls.
Our extensive experience and knowledge of the Nordic market, combine with a methodology that is uniquely designed to help you find the fastest and safest way to success in the Nordic market.
Our deliverables address three main areas, Identify and validate market opportunities, Go to market services and Sales process optimization.
Deliverables that can be applied in a wide range of situations: for companies that need to re-evaluate their strategic market model; companies that need to gear up their sales approach; companies planning to enter a new market or are not satisfied with the outcome of a sales approach in a specific market.