To help you to reach a highly informed go-to-market vantage point before incurring the high cost of deploying a full market entry our deliverables provide two levels of market research.
A basic level of market research (desk study), to include collection and analysis of public data from various sources such as news media, trade associations and government agencies.
The next level is the In-Depth industry market research that in addition to the basic level includes interviews with customers, partners, subject-matter experts.
This process gathers intelligence about how your product performs and is valued by your targeted customers and other stakeholders, including potential barriers and formal restrictions to entry.
It also gives you an insight into any need for critical design adjustments and how to close any gaps in your go-to-market strategy.
Adaptive also provide you with market value assessments, product packaging and pricing models, proposals on sales channels and go to market strategy, including identifying and validating the best opportunities for near- and long-term sales revenue.
We believe that companies that have aligned their product to the market and validated their position and performance with real customers can proceed to make investments to enter the market with confidence and momentum.
Following the initial phase of gathering market intelligence our services provide assistance in setting up new distribution channels and/or a direct sales operation that fit best with your needs.
Our Channel optimization model™ ensures that the channel becomes a value-added partner for you, promoting your branding and image, providing cutting-edge service and support and offering the transparency that you need to understand your business potential for both today’s and tomorrow’s market.
We also offer an additional set of services to drive the implementation of a high performance sales organization:
If you have already entered the Nordic market but are not satisfied with the outcome our services help you to identify areas of improvement.
The first step is to analyse your present market position including gathering intelligence about how your product performs and is valued by your targeted customers and other stakeholders.
The next step is to validate the performance of your sales channels or your local sales organization.
If you are using sales channels we apply our Channel optimization model™ to validate their performance based on 12 key metrics.
In the case where you have established your own sales organisation our methodology uses our unique Sales efficiency algorithm™ that is often combined with other assessment and coaching activities.
We also offer an additional set of services related to the development of a high performance sales organization: